It’s in the historic Bonneville Salt Flats that Alex Zimmerman, CEO of Baume & Mercier and Grant Bester, Vice President of Indian Motorcycle EMEA, met to signed their partnership.
“Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strongshared values and exude exceptional spirit”, said Alain Zimmerman. Grant Bester agreed on those common values and highlighted the opportunites that it will bring them with wider exposure.
United by shared values, Baume & Mercier and Indian Motorcycle both boast rich history dating back over 100 years, from the days of their pioneering forefathers to the current day, where style, performance and superior quality are the focus and drive for both brands.
Baume et Mercier will definitely continue their relationship with the addition of followup restricted and special editions in the future together with sponsoring more bike events and other sports. The Clifton Club watch is a great value proposition piece that could be the dual duty workhorse many people are looking for. A number of the races within this Wheels and Waves California occasion were “run what you brung,” so that the only thing holding back you was you. No red tape, no real testimonials, just rushing at it’s purest, and this is where I feel that the Clifton Club actually stands out. The watch isn’t screaming “look at me and all of my pedigree and mechanical innovation and heritage and best of this and that,” it’s only a great looking and working watch.One of the first things I discovered on this trip was from Fred Martel, President of Baume et Mercier, throughout our car ride from airport. The conversation well summarized the event. Baume isn’t trying to become an expert watchmaker or an competitive performance-driven brand which tries to conquer the competition, but a brand that embraces life and its achievements all while enjoying the ride.Well built and made for the weekend warrior, prices for your Clifton Club beginning at $1,950 for its stainless steel version, on up to $2,250 for its whistles and bells, rubber strapped DLC model. The Burt Munro Tribute Limited Edition can be obtained for pre-sale with a cost of $3,750, restricted to 1967 pieces.
In this unique collaboration, the two brands will capture the iconic spirit and translate it into a series of limited edition watches paying tribute to Indian Motorcycle’s iconic history, and which will be revealed later this year. Each design is enriched with exceptional details and will please watch enthusiasts and moto aficionados seeking uniqueness.